Looking at the future of digital marketing ; It is seen that it is used more every year compared to traditional marketing. In order to ...
Looking at the future of digital marketing ; It is seen that it is used more every year compared to traditional marketing. In order to determine a correct marketing strategy, it is necessary to follow the worldwide situation of marketing methods and observe the changes. Therefore, as digital marketing began to be used more, marketing strategies began to take shape in this field. Especially the use of display and video content advertisements and the positive feedback they receive are starting to increase. Social media has gained considerable power in digital marketing. Digital marketing; It is a more advantageous type of marketing than the traditional marketing method in terms of lower expenses on issues such as costs and personnel expenses.
Digital Marketing and the Rise of Online Spending
When looking at the expenses on the online platform; By 2020, online spending in the USA alone is expected to reach 120 billion dollars. Therefore, when this situation is taken into consideration, it is seen that digital media has begun to replace traditional media. Because when spending on digital marketing is compared to spending on traditional media, digital marketing is ahead by almost twice the rate.
Digital Marketing and User Reviews
User reviews are one of the biggest factors that enable a customer to make a purchasing decision. When we look at the rate of people who research user comments, the rate of people who do preliminary research on any product before purchasing it is determined as 92%. Therefore, those who use digital marketing methods should pay attention to good user comments. When we look at the number of stars that users give to a company; In case of an increase of one star, there is an increase in income between 5% and 9% of the current income.
Digital Marketing and Display Advertising Increase
In digital marketing, display ads have become more preferred over time compared to other types of advertising. When we look at this situation numerically; While the average expenditure for display ads today is 8,872 dollars, it is estimated that these expenditures will be 10,820 dollars by 2021. Therefore, considering digital marketing and the future ; It can be seen that the investment made in display ads will pay off more. In addition to creating awareness, it also directs the user to purchase the relevant product because it appears more customized and interactive than other types of advertising.
Digital Marketing and Social Media Ads
One of the predictions about the future of digital marketing is that social media ads will be very popular in the future. Nowadays, users do a lot of research on social media. They prefer to research comments and features of products on social media. They also examine the social media accounts of the company they will receive service from. They determine their trust in the company according to their social media management. Therefore, in digital marketing, it is necessary to pay attention to social media advertisements and to ensure that their content is sufficient to be an effective advertisement.
Digital Marketing and Video Content Uploads
As a result of the analysis of video content uploads for 2019, it is observed that 80% of web traffic consists of video content. This rate is expected to increase further in the coming years. Therefore, there will be a noticeable increase in video content uploads in 2021, and it is estimated that this increase will be twice as high as in 2019. Looking at the distribution of time spent online; It is observed that the time devoted to watching video content is more than the time devoted to other activities, and a total of one third of the time is allocated. When asked what will happen in the future in digital marketing, YouTube's rate for mobile video consumption is; It is said that there is a 100% increase every year.
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