In this article, we explain what PPC marketing is and how you can effectively use this technique to increase your visibility and measure the...
In this article, we explain what PPC marketing is and how you can effectively use this technique to increase your visibility and measure the results of your marketing campaigns.
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You will be interested in our Google Ads Management page, where all our approaches to PPC, Google Ads and similar issues, details of our consultancy process and the tips of this service are explained .
What is PPC?
Search engines and CPC are closely linked. Launched in 2000, the giant Google AdWords is a major player in PPC. It faces competition from providers Yahoo Search Marketing and Microsoft adCenter, but it's still a pioneer.
The PPC model is constantly criticized, especially for the problem of abusive clicks.
PPC, also known as pay-per-click advertising or pay-per-click marketing, is a digital advertising strategy that drives traffic to websites. This cost per click (CPC) may increase or decrease depending on bids. It also provides a high return on investment when you only pay for ads that have a real conversion potential.
This type of advertising aims to direct search engine traffic to the advertiser's website... PPC helps you reach potential customers who may not know your brand but are looking for your services/products.
How Does PPC Work?
PPC ads are tagged with "Ad" and appear above organic search results. On social media, PPC ads often appear as regular posts in the news feed.
The two most popular PPC models are auction and flat rate. In both cases, you set a fixed budget and choose the keywords you want to target.
The PPC platform suggests a bid amount for your keywords. When someone searches, an auction is triggered between different advertisers targeting similar keywords. Ads that win the auction appear at the top of the search engine results page.
PPC is also a type of advertising on Facebook.
PPC is used in all kinds of advertising campaigns for the following purposes:
Benefits of PPC
It helps you achieve your goals.
PPC helps you achieve your business goals. You can have the opportunity to promote your brand and content and reach your target audience at every stage of the sales funnel. So, if you want to increase your leads, increase your online sales, or increase your brand awareness and visibility, you can do so with a paid search strategy.
It is measurable and traceable.
By using Google Ads with Google Analytics, you can easily track and measure your PPC campaigns. You can also track your campaign's results and statistics in real time. With PPC ads, it's easy to control your target keywords, ad placement or budget.
You can also A/B split test different ads to see which one provides the highest ROI. You can then scale ads that are performing well until they no longer produce the desired results.
PPC ads are profitable.
With PPC ad campaigns, you have complete control over how much you want to spend.
You get what you pay for because you only pay when visitors click on the link to your website or landing page with a high probability of conversion.
You can target a specific audience with PPC
With PPC, you can track your goal at every stage of your sales funnel. By combining these different targeting criteria, your content has a better chance of reaching the right audience. You can reach both your potential customers and customers who don't know you yet.
PPC campaigns can be customized
With PPC campaigns, keywords, ads, targeting, and placements can all be customized based on your goals and budget. Additionally, you can make changes to your campaign at any time.
It gives fast results.
If you run a startup or small business, you probably don't have time to wait for the impact of organic, social or direct traffic. This is exactly where PPC ads come into play.
With optimized PPC ads, you can jump to the top of the SERP within hours of launching your campaign.
PPC advertising also has other advantages:
- Some platforms, such as Google AdWords, can find your products directly from users who are interested in or searching for the same products.
- PPC reveals information about your ad. In this way, you can access information such as the number of clicks made or impressions obtained.
- If the campaign is not working, changes can be made immediately.
- PPC is a good online strategy for businesses that offer a product or service purchased online. Converting clicks into sales is simpler and easier.
- You can segment the geographical areas where you want to show your ads and choose as you wish.
- You can choose the budget you want to spend per ad.
PPC, also known as pay-per-click advertising or pay-per-click marketing, is a digital marketing strategy that helps increase awareness of your business, attract potential customers to your website, and increase conversions.
You have many options for where you want your PPC ads to appear; This helps you stay in control of which audiences see your ads and how you target your potential customers.
In PPC, you can decide the maximum amount you will pay for your ads and that is why it is one of the most profitable digital marketing strategies on the market.
With traditional marketing strategies, such as placing ads in the newspaper, showing ads on television, or advertising your business on billboards, you pay a certain budget. However, you can never be sure exactly how many people saw your ad.
You pay the same price whether 10 people see your ad or 1000 people. In PPC, you pay per person who sees it.
With PPC advertising, you don't pay for ad space, you pay for action.
However, you can be sure that the ROI of a PPC campaign is high because you would never pay for an ad unless it had conversion potential.
When a user clicks on your ad, they are directed to a landing page. A landing page is usually designed to get users to take action and purchase the product or learn more about the product. Either way, whatever your landing page is, it inspires users to take the next step in the purchasing process.
How to Create and Optimize a PPC Advertising Campaign?
The basic step in designing PPC campaigns is choosing and using the right keywords.
This is necessary to know if they are the right keywords for your ad. To do this, there are tools such as Google Keyword Planner that let you know what users are searching for on the Internet.
Before running the campaign, it is important to plan the link that takes users to the page where they need to take action. For example, you can redirect to your online store page where potential customers can purchase your products. Redirecting to the landing page will be important to generate sales.
SEO and PPC
SEO refers to the process of optimizing your website for high rankings and free search engine traffic. To increase clicks, you will have to pay with PPC anyway. If you harmonize SEO and PPC in your marketing, you can get very good results.
When you search the internet, search engines try to provide you with the most useful results. It tries to give exactly the result the user wants to see. For a site to rank high in organic results, it must be optimized with relevant content and keywords.
Achieving a high ranking takes a lot of time and effort. You need to update the site regularly and create content that people want more of. Continuity in content is very important.
PPC is a type of paid search engine marketing that is a non-organic search process.
So, why should I do PPC when I can only do SEO?
In summary, balancing PPC and SEO can greatly boost your online marketing strategy. The following points may occur:
- Short-term lead generation: SEO is a long-term strategy based on continuous content creation. At the same time, most websites experience drops in traffic from time to time when marketing efforts decline. Running PPC campaigns can help you attract new potential customers to your site. If your ads are prepared in a quality and optimized way, your PPC campaigns will be very successful, your costs will decrease and your income will increase.
- Precise targeting: Good keyword research is the foundation of any PPC campaign. Using long-tail keywords can help you reduce the number of irrelevant clicks that hurt your conversion rate. Many PPC platforms allow you to narrow down your demographic criteria. This makes it possible to limit your audience by characteristics such as age, gender, and browsing activity.
- Performance measurement: PPC marketing provides transparent access to the source and frequency of quality leads. Using real-time data, you can invest in small test campaigns and plan your SEO tactics to improve your results.
Which Platforms Offers PPC Advertising Services?
There are search engines such as Google, Yahoo or Bing that have their own platforms, allowing the advertiser to advertise through PPC campaigns.
There are also platforms that allow you to advertise on other websites, such as Google AdSense. Social networks such as Facebook Ads run advertising campaigns with PPC.
Google Ads
Google Ads is the king of paid advertising.
It is the platform with the highest number of PPCs. Google Ads is suitable for all businesses and is the most widely used advertising platform worldwide. Google chooses which advertisers appear in the results of each search based on a bid and an algorithm.
On average, Google processes more than 90,000 search queries per second, giving you opportunities to target keywords that will get your audience to click. However, keywords are very competitive on this platform, which can mean higher ad spend.
Bing Ads
Bing is the second largest search engine after Google, so you shouldn't underestimate the traffic you can get from this platform. Similar to Google Ads, this platform ads appear on Bing and Yahoo search engines.
Of course, there are other search engines with their own PPC platforms, such as Baidu or Yandex. (Yandex Ads and Baidu Ads).
Facebook Ads
All ads published on this social network are charged based on the number of clicks. Facebook Ads is a popular and effective platform for paid advertising, especially due to its specific targeting options. With Facebook Ads, you have the chance to target users according to their interests, demographics, location and behavior.
Additionally, Facebook allows native ads, which means ads are inserted and mixed with the social feed. You can also use Facebook Ads to advertise on Instagram.
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